Category Archives: News

Banoosh » McDonald’s Transparency Campaign Revealed 17 Ingredients in Their French Fries » Banoosh

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Banoosh » McDonald’s Transparency Campaign Revealed 17 Ingredients in Their French Fries » Banoosh. (click link to read original article)

 

It’s pretty horrifying to think how mindlessly the majority of us are eating these days. The french fries at my house are baked in the oven and contain potatoes (with the skins on), a small amount of oil, and some sea salt: that’s a whopping three ingredients. I’m not saying I never eat crappy fast food fries, I’m just saying that when I do, I’m fully aware of what it is I’m consuming, and of the fact that it really doesn’t even qualify as “food” any longer.

 

The transparency campaign initiated by McDonald’s last year was intended at marketing a more health conscious image of McDonald’s Corp.–and at using social media more effectively, but instead of talking about their love for the brand, the hashtag became a forum for people to talk about how disgusting they believe the food is. The ingredients in their french fries went viral. Instead of the basic two ingredients-potatoes and oil, consumers found out McDonald’s french fries contain 17 ingredients.

 

 

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The campaign isn’t brand new. Launched by McDonalds Canada last June using a YouTube video to answer a consumer’s question about why their food looks so drastically different in commercials than in the restaurant, the “Our Food, Your Questions” premise opened McDonalds’ kitchen doors, lending the brand to a supposed more honest and transparent feel.

By prompting consumers to ask their questions on Facebook or Twitter, McDonalds hoped to build trust and credibility in a marketplace where bad press has followed them in the form of viral videos and unappetizing images.

McDonald’s eventually began disclosing the secret behind how the fast food chain’s fries are made. They produced a video answering a series of questions about McDonald’s fries: where the potatoes come from, how they are processed, what kind of oil they’re fried in, and why there is so much salt on them.

Mario Dupuis, a production manager at McCain Foods in New Brunswick, where the potatoes are washed, peel and cut. They’re also blanched to “remove natural sugars” that would cause colour variations then soaked in dextrose for an even colour. There’s also an ingredient to prevent greying, drying to remove excess moisture and a quick-fry for 45 to 60 seconds before the fries are frozen for shipping.

The worst part are the ingredients. Instead of the standard two ingredients necessary to make french fries-potatoes and oil, there are approximately 17 as reported on the ingredients facts list on the McDonald’s website.

They include: 

Potatoes, canola oil, hydrogenated soybean oil, safflower oil, natural flavour (vegetable source), dextrose, sodium acid pyrophosphate (maintain colour), citric acid (preservative), dimethylpolysiloxane (antifoaming agent) and cooked in vegetable oil (Canola oil, corn oil, soybean oil, hydrogenated soybean oil with THBQ, citric acid and dimethylpolysiloxane) and salt (silicoaluminate, dextrose, potassium iodide).

At a glance, many of the ingredients above are hazardous to human health, including those which are genetically modified (canola oil, corn oil, soybean oil), hydrogenated (soybean oil), chemically preserved and antifoaming (THBQ, citric acid, dimethylpolysiloxane), and artificially colored (sodium acid pyrophosphate).

How many people do you think have an awareness that McDonald’s french fries contain this many ingredients? Thanks for the transparency McDonald’s…hopefully it will help wake more people up to the difference between your artificial food and real food.

 

 

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Forks Over Knives | The Myth of Complementary Protein (and my thoughts on it)

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I believed in the concept of “complete and incomplete proteins”  for years before switching to a plant-based / vegan lifestyle. In fact, it is hard to this day for me not to try to combine foods (out of habit) in meals to make “complete proteins”,  even though I know intellectually that it just isn’t necessary, and  that in many cases it actually slows down digestion and absorption of nutrients.

Long before I was even “mostly vegetarian” I ate many vegetarian and vegan meals, just due to the nature of my peer group. I learned to respect plant-based meals and as someone who sees cooking as an adventure/hobby learning to cook this was was fun for me. This of course made transitioning much easier for me than for most. Hell, my vegan chili has always been tastier than my meaty chili – even when meat was (sadly) a daily occurrence in my life.

I am not one of those people who judges people for eating meat at all, my issue is with the factory farms, the mega corporations who force us into using them and with how ill our culture is to see this as normal, or to choose to remain blind to the plight of these poor tortured souls who are being treated like commodities rather than conscious beings.

Forks Over Knives | The Myth of Complementary Protein.

The Myth of Complementary Protein 570x299 The Myth of Complementary Protein

Recently, I was teaching a nutrition class and describing the adequacy of plant-based diets to meet human nutritional needs. A woman raised her hand and stated, “I’ve read that because plant foods don’t contain all the essential amino acids that humans need, to be healthy we must either eat animal protein or combine certain plant foods with others in order to ensure that we get complete proteins.”

I was a little surprised to hear this, since this is one of the oldest myths related to vegetarianism and was disproved long ago. When I pointed this out, the woman identified herself as a medical resident and stated that her current textbook in human physiology states this and that in her classes, her professors have emphasized this point.

I was shocked. If myths like this abound not only in the general population but also in the medical community, how can anyone ever learn how to eat healthfully? It is important to correct this misinformation, because many people are afraid to follow healthful, plant-based, and/or total vegetarian (vegan) diets because they worry about “incomplete proteins” from plant sources.

How did this “incomplete protein” myth become so widespread?

No Small Misconception

The “incomplete protein” myth was inadvertently promoted and popularized in the 1971 book, Diet for a Small Planet, by Frances Moore Lappé. In it, the author stated that plant foods are deficient in some of the essential amino acids, so in order to be a healthy vegetarian, you needed to eat a combination of certain plant foods at the same time in order to get all of the essential amino acids in the right amounts. It was called the theory of “protein complementing.”

Lappé certainly meant no harm, and her mistake was somewhat understandable. She was not a nutritionist, physiologist, or medical doctor; she was a sociologist trying to end world hunger. She realized that converting vegetable protein into animal protein involved a lot of waste, and she calculated that if people ate just the plant protein, many more could be fed. In the tenth anniversary edition of her book (1981), she retracted her statement and basically said that in trying to end one myth—the inevitability of world hunger—she had created a second one, the myth of the need for “protein complementing.”

In this and later editions, she corrects her earlier mistake and clearly states that all plant foods typically consumed as sources of protein contain all the essential amino acids, and that humans are virtually certain of getting enough protein from plant sources if they consume sufficient calories.

Amino Acid Requirements

Where did the concept of essential amino acids come from and how was the minimum requirement for essential amino acids derived? In 1952, William Rose and his colleagues completed research to determine the human requirements for each of the eight essential amino acids. They set the minimum amino acid requirement equal to the greatest amount required by any single person in their study. Then to arrive at the recommended amino acid requirement, they simply doubled the minimum requirements. This recommended amount was considered a definite safe intake.

Today, if you calculate the amount of each essential amino acid provided by unprocessed plant foods and compare these values with those determined by Rose, you will find that any single whole natural plant food, or any combination of them, if eaten as one’s sole source of calories for a day, would provide all of the essential amino acids and not just the minimum requirements but far more than the recommended requirements.

Modern researchers know that it is virtually impossible to design a calorie-sufficient diet based on unprocessed whole natural plant foods that is deficient in any of the amino acids. (The only possible exception could be a diet based solely on fruit).

Pride and Prejudice

Unfortunately, the “incomplete protein” myth seems unwilling to die. In an October 2001 article on the hazards of high-protein diets in the medical journal Circulation, the Nutrition Committee of the American Heart Association wrote, “Although plant proteins form a large part of the human diet, most are deficient in one or more essential amino acids and are therefore regarded as incomplete proteins.”1 Oops!

Medical doctor and author John McDougall wrote to the editor pointing out the mistake. But in a stunning example of avoiding science for convenience, instead of acknowledging their error, Barbara Howard, Ph.D., head of the Nutrition Committee, replied on June 25, 2002 to Dr. McDougall’s letter, stating (without a single scientific reference) that the committee was correct and that “most [plant foods] are deficient in one or more essential amino acids.” Clearly, the committee did not want to be confused by the facts.

Maybe you are not surprised by this misconception in the medical community, but what about the vegetarian community?

Behind the Times

Believe it or not, an article in the September 2002 issue of Vegetarian Times made the same mistake. In a story titled “Amazing Aminos,” author Susan Belsinger incorrectly stated, “Incomplete proteins, which contain some but not all of the EAAs [essential amino acids], can be found in beans, legumes, grains, nuts and green leafy vegetables…. But because these foods do not contain all of the EAAs, vegetarians have to be smart about what they eat, consuming a combination of foods from the different food groups. This is called food combining.”

A Dangerous Myth

To wrongly suggest that people need to eat animal protein for proper nutrition encourages consumption of foods known to contribute to the incidence of heart disease, diabetes, obesity, many forms of cancer, and other common health problems.

This article was originally published on Jeff Novick’s website.

1 Circulation 2001;104: 1869-74.

10 Most Absurd Lies Told By McDonald’s CEO| Alternet

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McPoison

McPoison (Photo credit: SlipStreamJC)

 

 

I’m just flabbergasted by how dishonest so much of the corporate world is, and by how readily people believe pretty well everything they hear, without filtering or double checking the facts. McDonald’s isn’t food, no matter how many different ways they utilize to convince us otherwise.

 

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Forks Over Knives | Angelina Jolie|Some of MY Thoughts on Food/Health

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Bjorn

Bjorn

We don’t see things as they are, we see them as we are”

                                                                                                     –  Anais Nin

Forks Over Knives | Angelina Jolie’s Double Mastectomy—People Are Desperate for Change.

This article really gets me thinking about my eating habits and my father’s death. My dad has a number of issues, including hepatitis C due to a lifetime of needle use (he was a heroin addict), but in the end it was cancer which killed him. His having had cancer of course puts me in a higher risk category, but I’m quite confident that I will stay cancer free due to my clean lifestyle, and my mostly clean diet. I most certainly won’t do chemo EVER, or have parts of me cut off unless it’s an absolute last resort for an already existing cancer, and even then I’d have to think long and hard. I really do believe that plant based whole foods are the secret to a long healthy life, both for humans and the animals who aren’t winding up on our plates.

I had my own share of struggles with addictions in my earlier life (I went to rehab at age 19, and am 41 now and can honestly say that I have RECOVERED) and I know first hand how quickly proper eating fades out of the picture once addictions, or other imbalanced ways of living (workaholism, video game addiction, depression, sex addiction, unhealthy relationships,eating disorders, money-focused living etc) rear their ugly heads. I can truthfully tell you that when one’s driving force is a desire for “more” of whatever it is one is using (and almost all of us are or have used something at some point) to escape the need to feel, process and LIVE life, one just doesn’t have the time or energy, or even the desire to worry about whether ones body is too acid or not.

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EZ Tofu Press (Wow, DO I EVER Want one)

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Japanese silky tofu (Kinugoshi Tofu)
Japanese silky tofu (Kinugoshi Tofu) (Photo credit: Wikipedia)

Pressing really does make such a great difference in tofu’s texture and ability to absorb flavours (Dear spell check, that’s how we spell it here in Canada, relax, have a cookie). Pressing and freezing both really help to make it have a more “meaty” texture, which is really nice for some dishes.

This is such a great and simple little gadget, and at such a reasonable price. I tend to press my tofu with a crazy and precarious group of plates, a big rock and a drain board – this would make things so much more simple.

Many people are anti-soy, I’m not one of them. I find that my body processes it very well, and I tend to feel really balanced when I include it in my meals a couple of times a week. I am very careful to only buy the organic, non-gmo varieties however.

The ad is pretty cheesy, and I’m pretty sure I can make one of these on my own, but I sure do love the idea.

EZ Tofu Press. <-click to view website

What Your Poop Is Telling You About Your Body (Infographic)

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What Your Poop Is Telling You About Your Body (Infographic). <-please click the link for the source article.

Although most people don’t really want to think about their bodily waste, paying attention to the messages that your body is sending you is really helpful in self-assessing your diet and how it’s working for you.

I know that when I was still eating S.A.D (Standard American Diet) I had a really bad time with loose stools on a pretty constant basis, since switching to a more plant based, lower fat, less refined diet my stools are generally really consistently firm. Whenever I “cheat” myself by eating unclean foods, my stools almost immediately become lose again. This is a helpful reminder for me to keep on track, because it’s just not a pleasant experiance now that I KNOW this is a symptom of self-abusive eating.

This article is really informative:

What Your Poop Is Telling You About Your Body (Infographic)

..here’s an infographic from The Daily Infographic that explains the various signals your feces and urine send you.

poopee